Crayola

Crayola

Product Design


Crayola is known to every child as the pen and crayon company. However, pens and crayons on their own are difficult to differentiate, so Crayola have long used packaging to distinguish and elevate their product from the competition.

We have designed three cases, all providing flexibility in contents and price positioning, and offering products for boys and girls across all ages. We have also provided guidance on contents and on themed sets.


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