Rowenta is one of Europe's largest manufacturers of home appliances. After building a relationship with Rowenta through product design and range development, Rowe Associates created a full range of B2B and B2C communications material.
The primary theme was to use monochrome covers with embossed icons and the accent red logo as a stamp of quality. The icons represented the main categories in which Rowenta traded and were used both decoratively and practically throughout all of the material.
Core to this work was a trade and consumer catalogue. A lot of time was spent producing strong and impactful photography and all images were planned and art directed by Rowe Associates. Rowenta's highly acclaimed product brochure sales support material successfully promoted their brand leadership position.
